63% of enterprises believe Gen AI important for sustainability
76% said they plan to increase investment in generative AI for sustainability: IBMIBV Survey
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Bengaluru: About 63 per cent of Indian enterprises believe that generative AI will be important for their efforts towards sustainability, according to a new study on Tuesday.
The global study conducted by the IBM Institute for Business Value (IBV) is based on a survey of 5,000 C-suite executives across 22 industries and 22 countries.
It stresses the need for companies to embed sustainability into all facets of business operations, instead of just “treating it as an optional addition.”
The study revealed that 63 per cent of Indian business leaders agreed that generative AI is necessary to strive for sustainability, while 76 per cent said they plan to increase investment in generative AI for sustainability.
“In today's business world, sustainability has evolved from being optional to indispensable. With AI reshaping industries, integrating sustainability into core business practices add to the long-term value creation,” said Sandip Patel, Managing Director, IBM India, in a statement. “The commitment of businesses to invest in Gen AI for sustainability signals a promising move towards a greener, more prosperous future,” he added.
